It was announced today that NASCAR would be upgrading their Communications department. This comes after a four-month study showing that there was a void in NASCAR's marketing efforts.
"It's going to change the way we do business," Brian France said.
With this change, NASCAR could fill 20 more positions to it's already 25 person media relations staff.
The creation is centered around making an integrated marketing communications department, which will help regulate all of the public relations and communications functions of all of NASCAR's racing series.
The department will essentially be split up into 7 smaller units: competition, stake holder relations, digital and social media, brand/consumer marketing, corporate marketing/licensing, NASCAR media group/ entertainment, and public affairs/ crisis communication.
What does this mean for NASCAR? Well, NASCAR seems to be struggling with the attendance ratings each and every week at the racetrack. Attendance has been down the past couple of years, but we really haven't seen such a drastic change until this year. This move could help bring in creative marketing, strategical thinkers, and others who can help improve NASCAR's image as a company.
This news is particularly interesting to me. I'm a Communication major and a marketing minor; these two things go hand-in-hand. My goal: is to work in NASCAR, either as a reporter/journalist, or in the marketing department. This announcement, has me looking forward to my future, and who knows, i might just end up in the new Communications department!
Until next time, I'm Steph Piech for The Finish Line
(Courtesty of Scenedaily.com)
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