Monday, June 21, 2010

NASCAR broadcasting in 3D? Holy $#*!

NASCAR.com came out with an article today saying that the July 3rd Coke Zero 400 at Daytona International will be broadcasted in 3D, exclusively through and only on nascar.com with TNT Racebuddy and DirecTV. Crazy huh?

I was kind of shocked when i saw the headline on the website's main page. But what i thought the article was about before i read it, was that TNT was going to broadcast it in 3D as well. But, in order to watch the race in 3D, you will have to have a 3D television (which is a no-brainer) or a 3D PC display with 3D glasses.

If you dont have a 3D television, no worries. On July 3rd, you can go to www.nascar.com/racebuddy3D to get more information as well as the equipment you will need to view the online 3D production.



The production, via DirecTV and nascar.com, will feature two new and custom racing feeds produced only for 3D. Cameras will be strategically placed around the racetrack to provide quite a unique view of the racing action and to maximize the 3D effect. The second stream will bring pit crews to life in an unforgettable three-dimensional experience.

Jay Abraham, chief operating officer of NASCAR Media Group comments in an interview with nascar.com, "One of our goals here in NASCAR is to continuously explore ways to improve the viewing experience for our fans. Offering the Coke Zero 400 in 3D on nascar.com and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months so we're excited to deliver that to them for the first time ever in what will likely how NASCAR is consumed moving forward."

The race will be televised @ 7:30 on TNT, with the Countdown to Green beginning @ 6:30

(More information can be found on NASCAR.com)

Until next time, i'm Steph Piech for The Finish Line

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